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Social Media Marketing (SMM) - How to Use Facebook for Business ...

Is Facebook a mystery to you?

When it comes to using Facebook to attract customers to your small business, it takes a while before you “get it.”

But with that struggle comes a huge opportunity.

No matter the industry you’re in, you can use Facebook to grow your business. After all, nearly all people use Facebook.

In America alone, 79% of Internet users have a Facebook account.

Your potential customers are there, you just need to reach them.

The purpose of this guide is to walk you through using Facebook as a marketing tool, step-by-step.

By the end, you’ll know how to:

  • Create an effective Facebook page for your business
  • Create posts that get engagement from your target audience
  • Determine if ads are right for you, and how to use them

If you already know the basics, you’ll be able to fly through.

Here is a Step-by-step guide to set up Facebook for business

It doesn’t cost anything to set up a Facebook Page. Once you’ve created your Page, you can also use it to post content, link to your website, and communicate with Fans and followers for free.  That makes a Facebook Page an incredibly valuable tool for any marketer working with a limited budget.

You also need to before you can start using paid marketing strategies on Facebook, including Facebook ads.

So, the first step of mastering how to use Facebook for business is preparing your Facebook Page is to create a Facebook Business Page

Here’s how:

1. Create your Facebook Business Page
You need to be logged into a Facebook personal account to get started, but your personal information will not appear on your new business page.
facebook.com/pages/create

Choose your page type: Business/brand or Community/public figure.  Enter your business details.

2. Add brand images
Upload your profile and cover photos. Make sure to use the so they look their best optimum image sizes for Facebook

3. Complete your Page info
Click Edit Page Info and fill in the following sections:

Description: 255 characters to describe who you are and what you do: Fill in all the ways you want people to be able to reach you (including your website).

Contact information: If it’s relevant to your business, add your operating hours, price range, and privacy policy.

4. Create your Facebook username (aka your vanity URL)

Your username helps people find you on Facebook. Click to make one. It can be
up to 50 characters long.Create Page @Username

Facebook marketing ideas for your vanity URL:  Choose a search-friendly Page name. In most cases, this will be your brand name.   If possible, use a consistent username across social networks.

5. Add a call-to-action button
A call-to-action button gives people a quick and easy way to reach out to you, shop for your products, or
otherwise engage with your business. Click Add a Button under your cover photo to set one up.

6. Review your Facebook Page 
Your Facebook Page settings give you custom control over who sees what on your page. Take a look to
make sure you understand the privacy and security settings in particular.

That’s it! Your Facebook Page is set up and ready to go

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