How To Get Clients For Your Business

How to get clients for your business…that is the question on EVERY business owners lips…so over the next few posts I want to explore this with you….

See the second post in this series here – how to get clients for your business – pt 2
See the third post in this series here –  how to get clients for your business – pt 3

I do not have to tell you, of course this is the biggest and most fundamental issue that 95% of coaches and business owners face.  Not because they cannot do it, but because understanding how to get clients for your business is all about creating a unique marketing system, which is something only marketers know how to do.

If you want to discover how to get clients for your business then stay with over the next week when I will condense 14 years online marketing success into easy to understand posts that you MUST know about, or you will likely fail in your business…sad but true.

Over the next 7 days I am excited to  cover the major areas, challenges and opportunities that every coach and business owner has to face.

Today we are starting with the basics, the Sales Funnel

When a person starts a business they need clients, in fact over the life of the business they need many, many clients, but not only do they be able convert the leads they get into paying customers, then keep converting those customers as much as possible.

How to get clients for your business – create a sales funnel

A sales funnel is the journey that YOU want your prospects to take to become your clients.
Although the details of the funnel will be different, in terms how how you achieve this, the what is always the same.

The key to success is to find out what you are good and and enjoy.  If you want to know how to get clients for your business…. then create a sales funnel that fits around that.  If you are not good at something, obviously you can practice and model others success but it is easier to do what you are naturally good at.

As you can see there are 5 keys areas that you must master, without which you will never grow your business.  It is sad but true, not being aware of, creating or mastering the sales funnel with finish your business before you even start!  So pay attention….if you want success.

“How to get clients for your business”  that is the BIG question…the bottom line is that every business on the planet is in the same boat, some do better than others only because they master the sales funnel, that is how to get clients for your business.

How to get clients for your business – the 5 key stages

1. How to get clients for your business – Attract: you must find ways to attract leads into your business…do that around your strengths at first then explore other ways. If you are good at speaking, give talks, if you are good at writing, write a blog..

The key issues here is to make sure that when you are working out how to get more clients you do as little as possible, as effectively as possible and that means working from a position of strength..see later posts coming.

2. How to get clients for your business-Engage:  the obvious thing to do here is social media, enough to engage with your prospects as they move through the sales funnel.  There are obviously easier ways to do than others, automation is the key to effective time management here..more of that soon…

3. How to get more clients for your business – Nurture: just like any relationship, you must nurture the relationship with your prospects.  Writing great blog posts, giving away advice are all ways you can nurture these relationships.   The key is to be strategic in how you do it, so that you keep the prospect interested in the next stage of the process.  Do not give away all your secrets, there will be nothing left for them to buy!

Keeping the prospect interested is how to get clients for your business!

There are 7 essential areas that must be covered here, which we will do in another post.

4. How to get clients for your business – Sell: the best description of how to sell something is actually about marketing.  That good marketing “makes the the sales inevitable” and that is best way to think about it.  What can you do, so well that makes selling superfluous?  the answer is strategic marketing.

The truth is, success is business may be about being good at something, but the 90% of the time it is NOT the best product, service or business that makes the most money…it is the business that markets itself the best..think about that today and tune in for the next posts.

5. How to get clients for your business – Deliver: there are two ways to think about this word when looking at how to get clients for your business.

1. Make sure that your product or service can be delivered to your customer easily. We live in world where people do NOT want to make the effort…we do not have to walk to get water or get a ton of information free online..so make sure that the delivery of your service is EASY for the person to access.

2. One of the best ways to get clients for your business is to make sure that the service does what it says it will…it delivers.  It also must deliver BETTER that others in your market..or at least appear to!

Just think about it, in a competitive world with thousands of other coaches, products and services, ONLY marketing will make the difference if you want to reach a bigger audience to share your message: it is by far the area that you have the most leverage on, the area that will separate you from the competition faster.

So the question: how to get clients for your business?
The answer: be good at what you but be a better marketer that the competition.

Let that really sink in for a minute…

How to get clients for your business, Stage 2:

See the second post in this series here – how to get clients for your business – pt 2
See the third post in this series here – how to get clients for your business – pt 3

In the next posts you will learn more about each area of the sales funnel, I wll take each area apart, show you the hidden marketing strategies that I have been working with for 14 years online and work for me every day to build my own business as a coach.

if you have any questions please post below:

to your success,

David

Ps. The – how to get clients for your business – series will be covered in about 7 posts so make sure you tune in as we go deeper  and deeper into the psychology of sales and marketing.

——————————————————————————————-

FREE TRAINING EVENT

If you would like more free training an how to use the internet to create and build your business click the link below and watch the online event I have created..

==========>CLICK HERE TO GET MORE TRAINING

Remember, success means taking action too so click the link and take your training one stage further.