Three Blunt Questions That Make Business Massive Profits

Posted on April 25, 2012 by admin | Permalink 0

Hi, today I had two meeting that showed me how urgent this post is..so I am writing it you here today.   I want to highlight a MASSIVE issue that I see in business, both online and offline, an issue that once resolved can catapult your business skyward when applied well.

If I were to ask you “what’s your over-all business plan”? what would you say?

It will be one of three things:

1. Look at me blankly

2. Fumble your way to some kind of answer

3. Answer me exactly and fully

So what is your answer..because unless your answer is number 3, my friend you have a problem.

The BIG Problem

Why? because your business is like a ship, drifting around, going nowhere fast and being moved by something other than yourself.  At best it will avoid too many problems for a while but in time…lost and drifting, it will  eventually head toward the rocks that will end its days.

Whether you like it or not, that day will  come by your own hand, ending the business because it has failed to make money or forced by others who simply stop buying from you.

These are hard, cold and true facts that I make no apology in pointing out to you. If my 20 years of experience tells me anything…it is that a lack of vision, planning and strategic marketing is an epidemic in business and I do you no favours by not making you think about it..even for a while.

The truth is,the sooner you understand that your business needs you to create the direction, focus and purpose, the sooner you will take control and create your own future with your concious choices.  The sooner you accept your true mission, to be an entrepreneur, the better you and your business will fare.

I meet business owners every day, like today, offline and online who have simply not taken charge of their business and fail to make the obvious connection between a lack of a well though out plan and their struggle to get and keep clients.. although I understand it, I am still amazed by it.  It is like those who are over weight refusing to make the conscious connection between what they eat and their body…  I know about that one too..it used to be me.

Business is really as clear as gravity.. a well thought out, planned and executed business will have more chance of working than a poorly thought through, badly planned and poorly executed one…simple.

Would you try to build a building without a plan or training as a builder or architect? Of course not, so why are you trying to do something very hard, like build a business, without a plan or proper training?

What is YOUR Answer?  Be Honest…

So what would you say to those 3 questions? If you are in camp 3, congratulations, all you need to do now is make sure you have a strategic and well thought out plan…many don’t and that is another problem we must tackle, but not today.

If you are in group 1 or 2 then read these 7 tips to success in creating the RIGHT plan for you..

1. Start with the end in mind..always work back from the end..not the other way round!

2. Go into business using your strengths and NOT your weaknesses..only do things you are good at.

3. Do market research.

4. Remember, your business is NOT you, your business is your business, you are you so separate yourself from the business.

5. Accept your role…to make the business work and to give the business what it needs to grow, that is your role, as a provider for your business to grow.

6. Get mentored and follow those who are already successful. Too many business owners try to do it on their own…NOTHING ever worked by trying to something new based on inexperience or a lack of training.

7. Create 5 year, 3 year,2 year,1 year, 6 month and monthly goals that you stick to.

8. BONUS secret to success: make a good plan…stick to the good plan unless a better one come along.

9. Bonus secret: STOP making excuses for the struggles.  Push yourself to be the best
business owner you can, live on the edge of your confort zone and be the person you really are inside, beyond the fear and above the confusion.

What NEXT?

At this point may feel a little uncomfortable that you have not made the plan you should but I can promise you that one year from today, having taken notice of my 14 years online and 20 business experience,you will far better off than you are right now.

So tomorrow take 30 minutes out to do something that is incredibly valuable and unusual in business..take 30 minutes out to THINK about your business, where is it and what you can do next…thinking is something that 97% of business owners do not do but you can start and I promise you the benefits will come quickly.

Running a business is hard and challenging yet most try to do without the right plan or training in the execution of that plan…do NOT BE ONE OF THEM: dare to be different.

If you have any comments please add them below,

If you need and advice hit REPLY and I will answer your email,

to your success,

David

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FREE TRAINING EVENT

If you would like more free training an how to use the internet to create and build your business click the link below and watch the online event I have created..

==========>CLICK HERE TO GET MORE TRAINING

Remember, success means taking action too so click the link and take your training one stage further.

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Internet Marketing

How to Not Be a Commodity in Your Business

Posted on April 24, 2012 by admin | Permalink 0

Hi and welcome to this post which was sparked from a discussion about pricing in business with a large client (not them personally) who I was working with.

Quick Note: But before I start I wanted to respond to some feedback I got recently about the length of these articles on this site being too long…so

I will start by noting, as others have, that this post and most others are not the short type that you may see on other websites and there is a reason for that…business is complicated and hard and I am not going to pretend otherwise….so what I hope you get with me is a well thought out article that makes sense because it has the information YOU need to know because this site is for you not me and I want make sure that you get whole picture before you make a bad decision in your business…

So let’s get started…

Over the course of creating an improved and more effective business model for this business we began by focusing on improved marketing and pricing.  It became obvious pretty soon that they were not charging enough in their business to do what they wanted to over the next 5 years.   With designs on increased profits through increased sales it became obvious they they had marketed themselves into a rut…a hole that they had not come out of for the last 5 years.

It was obvious that even if they made more sales, their prices were so cheap it would make little real difference to their business! A common issue..

The 3 Ways To Make Money

Now as you know, there are only 3 ways to make more money…1: get more customers 2: increase the price of the product or 3: make more from existing client…we all have the same choices to make in how we figure these out for ourselves and I guarantee that with some introspection you will able to opportunities in each of those areas to do better than you are.

In the case of this client it was obvious that their marketing was so poor they had been reduced to fighting for new customers on PRICE alone and when you do that you have turned your business into a commodity and you are in deep trouble, unless you happen to be Amazon!

Why? because when you want more customers and you are a commodity, you can compete in one area only, which is to reduce your price again and again:  in this case. this strategy would had led them into bankruptcy so was not a popular option.

Stay with me here……So What is a Commodity I Hear You Ask?

Here is the definition that is VERY important to your business success, maybe even its survival.

Commodity: “It is used to describe a class of goods for which there is demand, but which is supplied without qualitative differentiation across a market”

Notice the highlighted area, that is the important bit…a product or service that is provided without qualitative differentiation… which means in plain English…the product is the same as all the rest!  and when everything is the same…you have to sell on price alone.

This why, when you fail to use marketing effectively you will ALWAYS become a commodity at some point..always and that will always fail.

So what is the answer?  What did we do?

I changed 3 things:

1. Their mindset about their business

2. Their business model

3. Their marketing plan

by doing these..they are now well on the way to their goals..this stuff works folks..

So below is some advice for you which I hope makes sense to you? Let me know it is doesn’t!

Here are 7 Ways To NOT Be a Commodity

1. Bring your personality into your marketing. This removes the focus on price and moves onto you, so you had better be up for it!

2. Have scales of pricing dependent of different offers. Have at least 3 ranges of pricing in your business.

3. Offer a high priced product or service. Even if you do not think someone will buy it, you are still showing that you offer a top range.

4. Come up with a new range for your present customers that is more expensive. Survey your customers to see what other services they would like from you.

5. No matter what service or product you provide, write online and create some kind of newsletter to engage with your prospects.

6. Create packages. We all love to buy packages of things so create different options of your services or products that you could package up into a unique way.

7. Over-deliver on your promises.  This is THE best way to NOT be a commodity.

So that is 7 ways that you can use to make sure that you do not fall into the price war trap.

Remember, people buy people as well as solutions so your opportinity is to get your peronsality into your business and over-deliver..that way you can choose what you charge with confidence.

Remember: you deserve to be abundant in time and money..if you are in a price war you will never acheive you goals so take this as the kick you needed to raise your game and get that business where you want to be.

In a year from now, if you do not remove yourself from being any kind of commosity business, you will be in more or less the same please as you are now…if you like where you are cool, if not..you will be kicking yourself that you did not make a start today…

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Would You Like Some More Free Training?

FREE VIDEO TRAINING: 7 Ways To Get More Clients and Keep Them Using The Internet

If you want some free training (great quality) on building your business and how to use the internet..then click though here now and make a difference to your busienss today!

CLICK HERE FOR FREE VIDEO TRAINING.

to your success,

David

Internet Marketing

More Chance of Rounding Up a Herd of Cats!

Posted on February 23, 2012 by admin | Permalink 0

Please read This Post Carefully – I Can Make My Message To You No Easier To Understand Than This..

I have been working online in my own online business for 14 years and been a Strategic Marketing Consultant for other businesses for two years now and I am still amazed at the lack of movement I am seeing by the local business community in the approach they take to using technology.

The fact is though, in one sense it is not your/their fault, there are so many rip off companies offering the world,charging the world and giving back so little to their clients I am not surprised local businesses are tending to be left behind to such a degree.

What does my experience clearly tell me? That business owners are confused, frustrated and a little lost when it comes to technology and using it..i.e the internet and social media.  But because they are clever, hard working people they also KNOW they have to do something about this HUGE HOLE in their business…they have just not known what to do,where to go and who to trust,

Read The Signs!

I have to tell you, all the signs are that this is a pressing, deepening and urgent issue for you: it just like  standing on a train train track, unable to more with a train bearing down on top of you, getting closer and closer and you being unable to do anything to stop it.. you just cannot get out of the way…until BOOM..

But this confusion, frustration simply cannot continue forever..as BLOCKBUSTER found out to their cost and you, the reader will find out to your cost, unless you do something to get this moving for yourself, you are doing a Blockbuster!

As you know, Blockbuster was once a thriving business, ahead of the times and filling our need to be entertained in our own homes..now it is doomed and broken because they did not make the effort to move with the right technology.  Once we were able to rent movies on your TV, why would anyone bother to go out an get one?  They just did not think about it or do something quick enough!  So they failed..

Now you may think that is type of business lesson does not apply to your business but I can promise you it does….whatever business you are in you MUST make the effort to look for ways to get your business in line with technology or you will fail..maybe not today or in the next week, but one day you will..and that is a fact.

The TRUTH: you have more of a chance of rounding up a herd of cats into a pen with a sheepdog and whistle than succeeding in business without getting involved in the right technology…

Ultimately, as you are aware, the success in your business and life is down to you and I want to remove the risk of learning this stuff by offering a no-brainer of a training day at a super silly price!

Sunday 25th March: The Online Business Building Day
I want to invite you, my reader, to an event in Stevenage, at the Holiday Inn, on Sunday 25th March where I will show you exactly how you can get started online, even if you are scared out of your wits, this day is for you.

It will be step by step, easy going, fun and very informative, based on my 14 years of online success and creating and managing over 400 websites!

Remember, this is no ordinary training day, I will tell you, show you and prove to you that you can use technology to create money every day of your life..I will also show you how to do it..

Is This Great Training Day For You?  Read on..

If you want to fail or think that you have online game all sewn up, then this is day is not for you…..but if, like me you know you have more to learn and you know your success rides on this new technology, click the link below now, get more details and sign up, it is that simple for you.

The cost of the is only £27.00 so you cannot lose.

CLICK HERE TO GET THE DETAILS NOW..

Affiliate Marketing, Article Marketing, Blogging, Business Success Mindset, Conversion, Copy Writing and Sales Pages, Finding Your Niche Market, Google Adwords, How to Overcome Prospect Objections and Make More Sales

How to Get Clients For Your Business

Posted on February 12, 2012 by admin | Permalink Comments Off

How to Get Clients For Your Business Pt 3

This is the 3rd post in this series of how to clients for your business.
Click here for previous posts:

How to get clients for your business: post 1
How to get clients for your business: Post 2

How to Get Clients For Your Business

In this 3rd post in the series we are looking at another level of the sales funnel that every business, including you, must manage and master.

How to get clients for your business - create a sales funnelIn the lasts post we have explored the ATTRACT part of the sales funnel.  In this post we will explore the ENGAGE part of the process.  Here we will explore how to get clients for your business using the internet to access more people,more easily and more effectively.

There are 7 strategies that you can use TODAY to increase your profits that fit into the ENGAGE part of the sales process.  The key is to take action of course when you know them.

How to Get Clients For Your Business – ENGAGE

How to get clients for your business,engaging strategy1:
Make sure that you can be found by your prospects in as many places as you can. Prospects CANNOT engage with you and your business if they cannot find you.  It is YOUR job to make sure you are in the right places at the right time and the internet allows you to that 24/7!

How to get clients for your business engaging strategy 2;
When you know what your prospects issues are, you can target the keywords they will choose on Google…you can focus on providing tools,services and products that resolve those specific issues..you can talk about the issues on social media…

How to get clients for your business,engaging strategy 3:
In every video you make,article you write or conversation you have,take that opportunity to connect with your prospects at THEIR level of interest, then start to lead them toward your solution.

How to get clients for your business,engaging strategy 4:
Do NOT leave it up your prospects to make their own mind up about you,the market,your solution or the competition.  Tell them what you want them to know about you,assert your opinion, only then can they have a chance to choose you over the others!

How to get clients for your business,engaging strategy 5:
We see up to 5000 adverts per day!  You clients are bombarded with sales messages saying buy me.  They are also becoming immune to these messages so what can you do to separate yourself out from the crowd?

How to get clients for your business,engaging strategy 6:
Pick 3 forms of marketing and stick with them.  Engage with people in area of strength for you, you message will come across better. If you use social media (which you should) pick two platforms that you enjoy and use them..  Master those platforms before you move into another.

How to get clients for your business,engaging strategy 7:
Connect and automate the process of engagement as much as you can without losing the personal touch.  Connect up all your accounts on social media so each time you create something, you can spread it quickly,far and wide with your message.

There are 7 key strategies on how to get clients for your business that I Know work.  The key is to present your business and yourself as YOU want it to be presented,do not let the market place decide who you are..it is also better to be disliked that boring so making a fuss and being opinionated is better.

I personally know,and my experience tells me that most online marketing companies local businesses off and are worse than useless.  That is not to say all are, but most are: this does not go down well with alot of those people but it tells my prospects what I know to be true.

So there you have it, the next post on the – how to get more clients for your business – series will be on Nurtering so watch out for that very soon.


Article Marketing, Blogging, Internet Marketing

How to Get Clients For Your Business – 2

Posted on February 5, 2012 by admin | Permalink 2

How to Get Clients For Your Business – Part 2

Today I’d like to tell you more about how to get clients for your business..in the first post we laid the groundwork for this discussion by showing you sales funnel. I cannot stress enough, if you do not have a planned and tested sales funnel worked out, you are failing already!

In these up and coming posts I will take you through the sales funnel process, with my 14 years experience.   See the first post in the series here: how to get clients for your business

In this introduction I cannot tell you everything that you need to know, but I can get you further on that some of your competition.

How to get clients for your business – part deux

As you know, we are talking about how to get more clients for your business through an understanding of the sales funnel  today we are starting withHow to get clients for your business the first stage : ATTRACT

The bottom line is this area, when you are looking at how to get clients for your business, the ATTRACT area is the where 87% fail before they start.  In my internet marketing membership club, this is the main area where we focus our attention before we create a website, product or service because this area demands the ‘research’: something 90% of coaches do not do!  No wonder they struggle!

So how do you attract the right clients that want what you are offering and are willing to pay for it?   THAT is the big question….

How to get clients for your business rule #1 – Do Research

If you want to know how to get clients into your business you must know 7 things about them and you before you start:

How to get clients for your business Attract Tips:

1. Where they are…  where do they hang out, how can you access them?

2. What BIG problem they MUST solve…it has to be a KNOWN problem for them or one that you can highlight as an issue.

3. How much is it ‘worth’ to solve it…with so much free content why would someone pay for your help?  Check what others are selling and for how much.

4. How to communicate with them on their level, in their language.  It is essential that you have experience/expertise in the area you are looking at.

5. How to become the expert in ‘their eyes’ – why are you qualified to do this, how can you PROVE it and how?  Why should they listen to you…just because you think they should?  that’s NOT enough.

6. You must know exactly what they think they need to solve the problem – the issue is in THEIR HEAD and so you must KNOW what they are thinking..tricky..but we will discuss at another point.

7. How to fulfill their need and make money..the biggest challenge of them all..how do you think you are going to convince them to give YOU their hard earned money rather than spend it on someone or something else?

OK, before we go any further, I want to set the record straight in this area, the ONLY way that you will succeed in attracting the right client, is if you do your research and homework for your business.

Remember - how to get clients for your business has nothing to do with the internet, networking or qualifications, it has everything to do with marketing research and understanding why people buy!

How to get clients for your business download.

Before I start any business, I complete a form: it is my pleasure to give this to you…it is self explanatory but if you need any further help to complete it just let me know,

Download it here: click here to download this great product development form.

If you use it you will be so far ahead of your competition…I may do a training on it at some point and how to fill it out correctly.

So that’s it for the first ATTRACT area: as ever there is so much more needed to be covered on how to get clients to your business but we are of course limited.  Download the report, fill it out well and you will be on the right track.

To your success,

David

P.s  This process of research is somewhat ongoing but once you have completed the form as best you can, then you can start to engage with your prospects..so that is the next post in the – how to get clients for your business – training so tune in for the next one tomorrow.

Internet Marketing

How To Get Clients For Your Business

Posted on February 3, 2012 by admin | Permalink 2

How To Get Clients For Your Business

How to get clients for your business…that is the question on EVERY business owners lips…so over the next few posts I want to explore this with you….

See the second post in this series here – how to get clients for your business – pt 2
See the third post in this series here –  how to get clients for your business – pt 3

I do not have to tell you, of course this is the biggest and most fundamental issue that 95% of coaches and business owners face.  Not because they cannot do it, but because understanding how to get clients for your business is all about creating a unique marketing system, which is something only marketers know how to do.

If you want to discover how to get clients for your business then stay with over the next week when I will condense 14 years online marketing success into easy to understand posts that you MUST know about, or you will likely fail in your business…sad but true.

Over the next 7 days I am excited to  cover the major areas, challenges and opportunities that every coach and business owner has to face.

Today we are starting with the basics, the Sales Funnel

When a person starts a business they need clients, in fact over the life of the business they need many, many clients, but not only do they be able convert the leads they get into paying customers, then keep converting those customers as much as possible.

How to get clients for your business – create a sales funnel

how to get clients for your business - create a sales funnelA sales funnel is the journey that YOU want your prospects to take to become your clients.
Although the details of the funnel will be different, in terms how how you achieve this, the what is always the same.

The key to success is to find out what you are good and and enjoy.  If you want to know how to get clients for your business…. then create a sales funnel that fits around that.  If you are not good at something, obviously you can practice and model others success but it is easier to do what you are naturally good at.

As you can see there are 5 keys areas that you must master, without which you will never grow your business.  It is sad but true, not being aware of, creating or mastering the sales funnel with finish your business before you even start!  So pay attention….if you want success.

“How to get clients for your business”  that is the BIG question…the bottom line is that every business on the planet is in the same boat, some do better than others only because they master the sales funnel, that is how to get clients for your business.

How to get clients for your business – the 5 key stages

1. How to get clients for your business – Attract: you must find ways to attract leads into your business…do that around your strengths at first then explore other ways. If you are good at speaking, give talks, if you are good at writing, write a blog..

The key issues here is to make sure that when you are working out how to get more clients you do as little as possible, as effectively as possible and that means working from a position of strength..see later posts coming.

2. How to get clients for your business-Engage:  the obvious thing to do here is social media, enough to engage with your prospects as they move through the sales funnel.  There are obviously easier ways to do than others, automation is the key to effective time management here..more of that soon…

3. How to get more clients for your business – Nurture: just like any relationship, you must nurture the relationship with your prospects.  Writing great blog posts, giving away advice are all ways you can nurture these relationships.   The key is to be strategic in how you do it, so that you keep the prospect interested in the next stage of the process.  Do not give away all your secrets, there will be nothing left for them to buy!

Keeping the prospect interested is how to get clients for your business!

There are 7 essential areas that must be covered here, which we will do in another post.

4. How to get clients for your business – Sell: the best description of how to sell something is actually about marketing.  That good marketing “makes the the sales inevitable” and that is best way to think about it.  What can you do, so well that makes selling superfluous?  the answer is strategic marketing.

The truth is, success is business may be about being good at something, but the 90% of the time it is NOT the best product, service or business that makes the most money…it is the business that markets itself the best..think about that today and tune in for the next posts.

5. How to get clients for your business – Deliver: there are two ways to think about this word when looking at how to get clients for your business.

1. Make sure that your product or service can be delivered to your customer easily. We live in world where people do NOT want to make the effort…we do not have to walk to get water or get a ton of information free online..so make sure that the delivery of your service is EASY for the person to access.

2. One of the best ways to get clients for your business is to make sure that the service does what it says it will…it delivers.  It also must deliver BETTER that others in your market..or at least appear to!

Just think about it, in a competitive world with thousands of other coaches, products and services, ONLY marketing will make the difference if you want to reach a bigger audience to share your message: it is by far the area that you have the most leverage on, the area that will separate you from the competition faster.

So the question: how to get clients for your business?
The answer: be good at what you but be a better marketer that the competition.

Let that really sink in for a minute…

How to get clients for your business, Stage 2:

See the second post in this series here – how to get clients for your business – pt 2
See the third post in this series here – how to get clients for your business – pt 3

In the next posts you will learn more about each area of the sales funnel, I wll take each area apart, show you the hidden marketing strategies that I have been working with for 14 years online and work for me every day to build my own business as a coach.

if you have any questions please post below:

to your success,

David

Ps. The – how to get clients for your business – series will be covered in about 7 posts so make sure you tune in as we go deeper  and deeper into the psychology of sales and marketing.

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FREE TRAINING EVENT

If you would like more free training an how to use the internet to create and build your business click the link below and watch the online event I have created..

==========>CLICK HERE TO GET MORE TRAINING

Remember, success means taking action too so click the link and take your training one stage further.

Internet Marketing

Questions To Building Your Business Fast

Posted on January 25, 2012 by admin | Permalink 0

Are You Asking The Right Questions

Le me ask you a question? How good are you at finding and asking the right questions about your business?  Do you take time to even think about your business, its performance and what is causing the issues, or what opportunities are you missing?

If you don’t then your business is nowhere near as profitable as it could be.

The Right Questions

Each week, on Monday, I sit down and review the performance over the last week.  Traffic, sales, conversion: I do this each Monday because I then get to ask the right questions about my business, I also get to see where the issues are, where my system is falling short.

Breaking down your business helps you ask the right questions about different parts of your business: where was the best converting traffic from, what caused that spike in conversion,why is that squeeze page conversion less than last week? and so on.

Knowing these figures and challenging them is the ONLY way to build a business online that gives you what you want…a cash cranking machine that makes money when you sleep…

Getting Organised

This week then take some to get organised: get all the information together that you need, squeeze pages, sales pages, analytics from each, email conversion information and so on.

Spend this week getting organised, create each area into its own PROFIT CENTRE  and deal with each on its own..that way you not get confused.   Treat each area as an way to increase your profits incrementally, each areas improvement increasing your profits piece by piece.

To keep track of each aspect of my business I use a book:

Traffic Generation Book
Here I log down everything I do will lead generation and traffic, log everything that I do each day.  I then add it to my online ‘brain’ to keep a track of what to do next..

Conversion Tracking Book
Here I log down each part of my business that needs conversion and list everything that I in the area of conversion rates. I will log each squeeze page and sales page url, the conversion rates from each and where the traffic comes from.

Doing these books, allows me to create a picture and make a log of what I am doing each day, what worked and what did not, giving me an easy way to see how my business is doing.

I then use THEBRAIN to mind map and list each aspect of the business.  THE BRAIN is free and is great for complex ideas and business building.  I would suggest you get your copy (FREE) and then start using it to organise your thoughts and planning.

Good luck with that, I can appreciate that with busy lives and ever more complex ideas keeping track is hard so I recommend you reduce the information you have in your business to the minimum and get familiar with it every day.. if you have not set up your Google Analytics account then go there asap and get started.

If you have any questions please feel free to comment below,

Have a great day and get organised as soon as you can, it will feel great and show you a realistic view of your business, allowing you to ask the best and right questions about the next steps to your success,

to your success,

David

If you are struggling to get the results you want, click the link below to get some common sense training from a successful internet marketer,

CLICK THIS LINK NOW AND SIGN UP

Internet Marketing

How to Overcome Prospect Objections and Make More Sales Pt 2

Posted on January 13, 2012 by admin | Permalink 0

How to Overcome Prospect Objections Pt2

Having posted this yesterday (see part one here) and then got an email in the post.  It is a great example of doing market research in your niche so I have posted it below as an example.

I will not name the person who sent it to me but they sent the email below, with link in the email so people could vote as to what they wanted to learn about.

Learn from this example…make sure that you send out an email before you start making any products…

all the best,

David

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Below is an example of an email that you can do..where I have made the text RED was a link that can be clicked and measured. This person uses infusionsoft but you can do this with Aweber or send them to surveymoney.com and have this as an online survey.

Can you help please?

I’m just about to start shooting a series of new, content-rich videos for you, and I need to make sure I’m giving you the right stuff.

So here’s what I’d like you to do…

Click the link below that represents the subject you’d MOST like to learn from me.

Social Media: How to use websites like Twitter, Facebook and Linkedin to increase your profile and grow your list

Launches: How to design and execute a “guru-style” product launch

Video Marketing: How to create dynamic content-rich videos that also sell!

List Building: How to build a big list of high quality subscribers who want what you’ve got!

Copywriting : How to influence people through the written word so they will buy from you time and time again

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There you go, a great example of what you can do easily,

if you have any other questions then comment below,

to your success,

David

Blogging, Conversion, Copy Writing and Sales Pages, How to Overcome Prospect Objections and Make More Sales, Internet Marketing, Making Money Online, Online Business Models

How to Overcome Prospect Objections and Make More Sales

Posted on January 13, 2012 by admin | Permalink 4

How to Overcome Prospect Objections Easily Pt1

(Pt 2 here – where I show an example of what you can to overcome prospect objection with questioning)

I you want to overcome prospect objections easily, objections to buying, or signing up, or taking some action, you have to know a few things first.  It is true to say that overcoming objections is one of the fundamental skills in marketing and so needs exploring and mastering.

Unless you are able to do this, your ability to sell anything will be greatly diminished and so based on my 14 years online and over 400 sites built, here is some great advice.

Do Market Research and See How To Overcome Prospect Objections More Easily

Market research, knowing your customer, is one of the ways to overcome prospect objections. Knowing what your prospects want, who they are, their hopes, fears and dreams is essential to being successful in any business, even more so online with the amount of competition you face and the lack of time you have to make any impact.

To know your customer takes effort, patience and strategic use of your site and tools.  Two common and good ways to understand your market is to ask for feedback in your email auto responder and do it regularly: maybe offer a prize for the best Learn how to overcome prospect objections and make more money onlinequestion…another way is to use surveys, once again, in your email sequence have regular links to surveys from companies like http://surveymonkey.com which are free.

To understand prospect objections you must understand the prospect, sounds logical, so find ways to communicate with them..gain their trust, offer a reward to ask them about their life, issues, challenges and struggles.  Facebook is another great way to connect and explore these areas.

How To Overcome Prospect Objections – 5 Ways

When trying to know how to overcome prospect objections you have to know as much about them as possible but there are also common objections that you have to overcome: here they are.

1. How to overcome prospect objections in ‘time’.
I do not have time is very common, so think about your service and product, how can it be delivered, accessed or used easily in terms of time.  Think about accessibility,how quick can they get it,how long will it last. The reason I have my Online Profits Club as a membership site is because people want access 24/7..this what a membership model does.

2. How to overcome prospect objections in ‘relationships’
When some people buy they have themselves, their need. in mind alongside what their partner (business or personal) may say. Help your prospects by giving them something to say like ‘buy my course and finally your partner will see that this product is different, that you have turned a corner and begun the next phase of your business’.

3. How to overcome prospect objections in ‘finances’
‘I cannot afford this’ is a common objection that all of us use so find ways to make it ‘affordable’ for the prospect.  This can include payment plans but also great bonuses, added value so they cannot afford to NOT take you up.  Re-visit your irresistible offer and make it even more compelling or add some kind of payment plan for expensive services.

4. How to overcome prospect objections of ‘belief’
To sell something to someone it has to resolve their problem (you find out their problem with your market research) but you must also make them believe that it will help THEM.  Many sites have testimonials from customers, but without market research they will not have the right testimonial.  You must convince your prospect that THEY can achieve the goal, that your solution will help them, and not just everyone else so make sure you get the right testimonials for the right product, the right pictures that convey the right message to those who do not believe in themselves.

5. How to overcome prospect objections of ‘trust’
To buy something your prospect has to trust you: so ask yourself how can this happen, what would make sure your prospects trusted you.  A common phrase people use to NOT buy is ” I did not believe him/her”..what they are saying is this: “I do not see enough proof or feel safe with him/her”. 

Social proof is essential: for example, I have great rankings in my business and use those rankings to prove my expertise in SEO…see an example here.   What can you use to prove, beyond a shadow of a doubt that you are an expert?  How about writing some great blog posts pointing out your expertise?

NB: remember that we all have a very good BS detector, so never BS your prospects, they will smell it a mile off!

The title of this post is: how to overcome prospect objections and make more money, so has it all made sense?  if it hasn’t then please ask your questions below and I will cover anything missed.

have a great day and here’s to your success,

Please share this if you think it is valuable and thankyou for that in advance.

David

If you want more information on how to overcome prospect objections and make more money from your traffic look at The Conversion Clinic here.

Affiliate Marketing, Conversion, Copy Writing and Sales Pages, How to Overcome Prospect Objections and Make More Sales, Internet Marketing ,

5 Tips For Search Engine Optimization Training

Posted on January 12, 2012 by admin | Permalink 2

Search Engine Optimization Training

There are many ways to make money online and knowing how to get your site ranked on Google is great for your own sites and a skill that you can sell on.  SEO is confusing to the beginner and so here I want to start to remove the confusion and give you some tried and tested search engine optimization training.search engine optimization training tips and strategies

Getting your site ranked on Google is easy..there I said it..but it is easy only when you know how and here I will share with you 7 tips in this search engine optimization article that will help you.  if you want further training you can get 1.5 hours of it here:  click here now

My Search Engine Optimization Training

My own seo training has come over the last 14 years online and I comfortable in saying that I regard myself as an expert..I should be after that long online.  I have always succeeded in getting sites ranked and so know that if I can do it, so can you.   I cannot cover all the strategies in this short search engine optimzation training.

My Search Engine Optimization Training Tips

1.  Buy Market Samurai.  Click here for your free trial.  It is the BEST seo tool on the planet and although it is a paid tool..it will make you a ton of money and reduce your stress a hundred fold.

2. When you get Market Samurai, use the COMPETITION ANALYSIS every time.  It will save you a ton of wasted time and money I promise you….

2. Make sure you name each page/post to the exact key-phrase you are targeting.

3. Target 3 keywords/keyword phrases per article/post.

5. Keyword density 3-5% no more.

6. Always use unique content.

7 Treat every page as a UNIQUE website in its own right. Google ranks webpages and not websites.

Ok, some simple but effective search engine optimization training that will help you so much.  SEO is EASY when you know how.  Imagine being able to get any site ranked in any market how would that be? More traffic and more money!  Hurrah.

If you want some real search engine optimization training that will take you through it all step by step…than sing up for my 1.5 hour webinar…click here for online search engine optimization training.

In this training I will go through exactly whst you must do and know to master seo, it is great search engine optimization training, even though I say so myself!

to your success,

David

P.s. Set aside at least 1.5 hours for the webinar so you can get the most from the search engine optimization training..

Internet Marketing, Making Money Online, Online Business Models, Search Engine Optimisation ,